i love this!

as i was flipping through the little weekly usa today magazine in my sunday paper, i came across a strivectin-sd advertisment...not terribly unusual, right?

wrong. i saw their spokesperson.

ISAAC MIZRAHI! i heart isaac mizrahi for a number of reasons: overall fabulousness, being the first to team with target to create great clothes at a great price, and his style network show.

according to klein-becker, the manufacturer of strivectin...“Frankly, we didn’t turn to Isaac to sell StriVectin to women,” says Gina Gay of Klein-Becker. “Virtually every woman who knows anything about wrinkles already knows about StriVectin. It’s the #1 selling prestige skin cream in the entire world (including France, of all places). Instead, our goal was to reach men, the fastest growing segment of cosmeceutical buyers. Why did we choose Isaac? Well, like most everything we do, it was dumb luck. Our market research team stumbled on this unlikely fact… men trust Isaac just as much as women do; men actually like Isaac; and, men find Isaac engaging. That makes Isaac the perfect person to introduce StriVectin to men.” see the whole article here.

with so many more men reaching out to the spa industry, it's about time we see advertising reflecting this change!